S3 Episode 3: Positioning to W.I.N. in an era of SaaS Rationalization
The Marchitect
How to Prioritize Revenue Plays
A revenue play is taking the right message to the right people at the right accounts at the right time. There needs to be some sort of segmentation that happens, whether you're using an intent tool or something like that. Positioning and revenue plays are your three keys to success in a world where you have to be very efficient in producing your results.
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