The Marchitect

S3 Episode 3: Positioning to W.I.N. in an era of SaaS Rationalization

Apr 6, 2023

29:54

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Episode notes

Introduction

4min

The Importance of Product Marketing

2min

The Role of Product Marketing in Rationalization

2min

The Three Buckets of Product Marketing

2min

Where Should Product Marketing Sit?

1min

The Northadox Marketing Team at Clary

2min

The Importance of Product Marketing in Tech Companies

4min

How to Be a Successful Product Marketer

2min

How to Launch a Fast Iteration Product

2min

10.

How to Position Your Company for Success

2min

11.

The Importance of Positioning

2min

12.

How to Position Your Organization and Launch It Both Internally and Externally

3min

13.

How to Prioritize Revenue Plays

2min

What can CMOs do in 2023 to drive efficiency, increase velocity, and prove value to customers?

This episode breaks down two of the most important levers CMOs can pull — well-defined positioning and revenue plays.

Join host Rowan Noronha live from #PavilionCMOSummit2023 as he talks product marketing strategies with Kyle Coleman, SVP Marketing, Clari, Meagan Eisenberg, CMO, Lacework, and Sydney Sloan, Executive in Residence, Scale Venture Partners.

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