The Marchitect

S3 Episode 3: Positioning to W.I.N. in an era of SaaS Rationalization

Apr 6, 2023
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Episode notes
1
Introduction
00:00 • 4min
2
The Importance of Product Marketing
03:48 • 2min
3
The Role of Product Marketing in Rationalization
06:01 • 2min
4
The Three Buckets of Product Marketing
07:40 • 2min
5
Where Should Product Marketing Sit?
09:49 • 1min
6
The Northadox Marketing Team at Clary
11:19 • 2min
7
The Importance of Product Marketing in Tech Companies
13:18 • 4min
8
How to Be a Successful Product Marketer
16:51 • 2min
9
How to Launch a Fast Iteration Product
19:05 • 2min
10
How to Position Your Company for Success
21:06 • 2min
11
The Importance of Positioning
23:08 • 2min
12
How to Position Your Organization and Launch It Both Internally and Externally
24:45 • 3min
13
How to Prioritize Revenue Plays
27:32 • 2min