Sales Leaders, What's Your Nugget?

Companies are way too focused on how they want to sell instead of how their customer wants to buy. Getting, having a direct connection with both customers and prospective customers is a necessary skill for revenue leaders moving forward. Collect the negative feedback from your sales team before you talk to them. Building brand awareness without spending thousands of dollars on trade show booths isn't enough. It's not hiring some lead gen agency or doing any training at all.