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16min chapter
I Can't Make You Love Me
Industry Relations
Navigating Membership Value in Real Estate
This chapter explores the critical role of effective communication and value delivery by new leaders within major organizations, particularly in the real estate sector. It emphasizes the importance of tangible benefits to inspire confidence among members and discusses challenges related to membership retention and perceived value. The conversation also evaluates the disconnect between membership fees and the concrete advantages provided, prompting a reevaluation of strategies to attract and engage professionals.
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AI-powered
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode