Onli Customer Acquisition in a Data Abundant Environment?

Yeia: The first area that we've been spending a lot of time on is just how to get more out of your existing customer base. We have a company called canal a, which helps any on line merchant build a third party market place on their site. And then the other side is just being more creative about how you go about acquiring customers,. A how you think about non google facebook strategies for customr acquisition. So the sprinkling dollars in the facebook is changed a bit with apples changed etinatlyit's got a litle harder, yes, it's a bit harder.