3min chapter

Marketing Against The Grain cover image

6 Marketing Opportunities That A.I. Unlocks For Businesses

Marketing Against The Grain

CHAPTER

What's the Story Behind the iPhone?

When the iPhone came out, do you remember what every business did to build a mobile app? And boy was that stupid. Like there was this whole thesis that building a mobile app was going to change your business. But it didn't actually happened as we learned over time that the average person uses very, very few apps. Uber is a great example where it took GPS and a mobile app and the internet to make a marketplace.

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