#17: Deon Olivier Discusses Fuel Loyalty, Health Insurance Loyalty and Propositions for Financial Services Loyalty
Let's Talk Loyalty
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The Rise and Fall of Loyalty in the South African Market
Loyalty has certainly come at age, and that's what I find so fascinating about this industry. And loyalty really took off loyalty and rewards really started to take off in South Africa in the mid to late 1990s. So we definitely see a lot of that. But on the flip side, you know, I fully appreciate that it's like any other investment that a business makes.
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