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Sam Mckenna on booking meetings without cold calling
Outbound Squad
Active Listening in a Cold Call
Active listening is the art of asking a question and then asking another question based on that answer. It's extremely important in a cold call, especially because there's only so much room for air. "We've got our 17 questions that we nedne to identify bant to qualify you as a buyer," says Jason Pece. 'I think it's an amazing thing to have to teach too'
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