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The Evolution of Social Media
Aman: There was a time when everyone just wanted as many friends as possible on facebook. Now i feel like, you know, it's going back to to niches where people want specific things. A lot of the bigger companies don't know who they're reaching out to any more and that's why they're always tapping into smaller boutiques. Aman says we were not identifying with companies any more. We're identifying with individuals.