In the wild, when a Bison dies, it's consumed by the land or the animals that are within that ecosystem. When we set up some sort of regenerative agriculture type practice, that's marketed as mimicking nature, truly mimicking nature would see that animal left within the ecosystem and not taken out and removed. It's important for biodiversity. And adding other food sources for other animals around, it's important to contribute to what was natively on that land before. So I mean, there's a massive list of differences between them, but it's been kind of a scapegoat answer of saying, well, cattle is amazing.

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