Episode 195: #194: Chris Walker of Refine Labs — Creating Experiences that Build New Sales Patterns that Scale
Sales Leadership Podcast
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The Sales Team Is Focused on Capturing Demand
Sales is a capture demand function for the most part. But then the marketing team is also mostly focused on capturing demand. And so when you look and then you had you see, okay, our revenue engine is stalling or we're plateauing... The reason is because you are not creating a flow of net new buyers that want to buy your stuff. So there's a balance that's necessary.
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