How to Make Your Habits Irresistible

If history serves as a guide, the opportunities of the future will be more attractive than those of today. The trend is for rewards to become more concentrated and stimuli to become more enticing. We have the brains of our ancestors but temptations they never have to face. If you want to increase the odds that a behavior will occur, then you need to make it attractive. To do this, we must start by understanding what a craving is and how it works. Scientists can track the precise moment a craving occurs by measuring a neurotransmitter called dopamine. Dopamine is released not only when you experience pleasure, but also when you anticipate it. Whenever you predict that an opportunity will be rewarding, your