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Transforming B2B Marketplaces
This chapter explores the transformation of online B2B marketplaces, emphasizing the adoption of user-driven selection models and AI to enhance the buying and selling experience. It highlights the emerging trends in sectors like manufacturing and construction, showcasing innovative platforms that connect buyers with suppliers while addressing challenges in labor and digitization. The discussion also touches on the geopolitical influences reshaping sourcing strategies and the need for skilled labor in these evolving markets.