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The Importance of Trust in Analytics
The level of detail that you get into is nuts, man. I really, I trust NorthBean because I know the rigor of their analytics. They don't, they don't cut corners and having come from a finance background and being a numbers guy. There's a trust when you're dealing with something with a model. The math behind it, the rigor, there's like a million shortcuts that can be taken. You are wasting a fuck ton of money by not using NorthBean. That's my completely unbiased opinion about this.
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