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9min chapter
The 3-Step Framework To Win Every Sales Pitch ft. April Dunford
Marketing Against The Grain
The Importance of Effective Discovery in Sales
This chapter explores the significance of good discovery in sales pitches, highlighting the need to understand the customer's situation and challenges they face. It emphasizes tailoring the pitch based on the customer's problems and offering solutions based on previous experience. The chapter also discusses the value of educating customers about the speaker's perspective during the discovery process.
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