We've measured stress as reported by individuals. And we saw some, some relationships here. The question is whether whether that also induces a hormonal response,. Would also cause you to have altered, ohormonal balance. We got got one here. Just the food companies. Are they responsible? Point where we reached with tobacco companies when there were statistics that people were dying because of smoking - are we ever going to take that seriously? Do fanty diet books, often not written by health professionals or anyone that's ever spoken to a patient, help or not help us deliver good public health messages? Can can you just repeat the first bit again? I just missed it to faddy, diet books,