Newsletters are one of the MOST underrated assets for B2B companies.

They’re important, they keep your audience engaged, and you don’t even need a ton of resources to get it started. This week’s guest is Matt McGarry, the Newsletter Guy, whose mission is to bring these ideas to life. You need a value prop and template before you start. How long should it be? How should you get feedback from your audience?

Don’t forget: consistency is key, and we’re not just talking about the send schedule. If you send to 10, 20, 50 people you know initially, it gives you someone to write to on a regular basis. Also, referrals can help you grow your numbers.

Plus, should you repurpose content? The answer is always YES.

If you’re looking to start a newsletter but have no idea where to start, this is the episode for YOU.

Follow Matt:

LinkedIn: https://www.linkedin.com/in/matt-mcgarry/

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Ep. 77 - Brian Johnson

The Reinvention Project with Jim Rome

Introduction

Remember Everything You Learn from Podcasts