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Reshaping E-Commerce with Klarna. Rory meets David Sandström.
On Brand with ALF & Rory Sutherland
Paying Up Front Isn't a Good Idea, Right?
If you buy a sofa or television, you enjoy it overtime. So paying for it up front is, to some extent, unnecessary waiting ofte of the cost versus the utility. In a perfect world, i guess you'd actually pay on delivery for mail order. Now, it's a hang over from male order that youpay in advance and get later. And er, in many ways, it's kind of unnatural.
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