The Benefits of Using Apps to Target Customers

In house ml stack is actually sort of replacing the functions of the external ad tech stack. COVID caused a lot more people to buy online and do curbside pickup, which changed stopper behavior. And one of the benefits of that is that you as the store get to see not just what did someone buy, but what did they consider and then reject. You basically have data on everything that went into the cart and out of the cart, everything that people's eyes lingered on.