Lenny's Podcast: Product | Growth | Career cover image

10 lessons on bootstrapping a $200m business | Patrick Campbell (ProfitWell)

Lenny's Podcast: Product | Growth | Career

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The Imperative of Customer Research for Business Growth

This chapter explores the vital role of customer research in achieving business success and reveals a concerning statistic about buyer personas. It underscores that companies prioritizing customer development see markedly better growth outcomes, advocating for regular integration of customer insights into business strategies.

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