The Consequences of a Brand's Advertising Campaign

Anheuser-Busch did an audience analysis here and they look. How do we need to go after a new audience or should we just cater to the old audience? They've been doing this for a while, leveraging a bunch of influencers to see if there's a new audience of younger, more liberal folks that want to actually consume Bud Light. It seems like a reasonable thing to do if you're in the marketing department. So I think this is not going to affect anything. This is probably one of the, I think this may go down as one of the genius marketing moves of 2023.

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