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Ep 299 Built to Sell Intel - Turning the Tables on John

Built to Sell Radio

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Are There Any Other Mistakes People Made With Software?

You want to make sure that the customer is doing business with you and not you're not just reselling someone else's soffware. They have to believe that you are the arbiter of the relationship, or, yoow, the glue that holds their relation together. Thatou mean, what you want is the situation we call the switzerland structure, but you're not dependent on a single supplier. And that you can improve your score on the sw Switzerland structure when your customer believes you to be the supplier, not the company you are reselling for.

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