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The Aspartame Hoax
In 1999, we actually get a mention of the Markle hoax. The 90s were like completely quiet on aspartame though. All coverage until 99 was just about formulations of different sodas. And I think there's a natural human urge to try to have a causal explanation for everything that happens to you. Like in the context of lifting, I see this a lot too where like someone just gets some sort of like minor injury and they're immediately very, very confident it's caused by their training program.