The Importance of Bottom Up Market Analysis

Parthenan: It's not uncommon for us to do a diligence and for the market size to be in order of magnitude off, where we think that niche that they actually plan is maybe a couple of hundred million dollars versus what might be five billion. Parthenan: If there's any lesson we've learned, it's bottom up market analysis. This is the only way to figure out what your market size is. Do you know who our co-hosts are? They share equity with private equity geniuses Devan and Jim P-E-X. You can find them on Twitter at @DevanPerez and @jamesparex.