Mobile Game Advertising

We think there's enough massive budgets world wide and brands desperate to reach the gaming audience that this has legs to it on its own without having to bring in a lot of game advertising. On average, we'll have a player watching around seven ads per day of the play of the cohort that chooses to watch. So it can be pretty meaningful money on a daily basis against the cohort that's choosing to engage with ads. The hard work is around getting that percentage up to the majority of the players overtime. And you think that will help support game economies in a way that's really healthy.