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5min chapter
291 - A Crash Course in Marketing to Older Women (And What It Means for Brand Loyalty) with Sara Mitzner, VP of Brand Marketing at AS Beauty Group
The Marketing Millennials
Intro
This chapter explores the shifting marketing strategies aimed at older women, emphasizing the importance of direct-to-consumer opportunities and innovative retail methods. It also delves into the speaker's background in fashion and editorial marketing, showcasing the adaptation of editorial skills in contemporary marketing.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode