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6min chapter
Apple Intelligence Can Outsmart 99% Of Marketers (WWDC Recap)
Marketing Against The Grain
AI Marketing and Genmoji by Apple
Discusses the introduction of Genmoji by Apple, a tool enabling users to create emojis using AI technology, and its potential impact on marketing strategies. The chapter explores the influence of AI in marketing, specifically focusing on the emergence of generative emojis and the evolving role of virtual assistants like Siri.
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