High gross profit businesses like software companies have an easier time attracting capital and they tend to trade at higher valuations when they eventually get public. The key is to make sure you figure out what your cross-to-bear in their business is, says Simon Tisdall of accounting firm PwC. "You might well just learn that even when the numbers are low because it's set you up for success"
Kruze COO Scott Orn is back with Jason to explain the MOST important financial information that founders should include in their pitch deck (
(0:00) Kruze's Scott Orn joins Jason to discuss the role of financial information in your pitch deck
(11:02) Conveying your vision with numbers
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