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#14: Terry B. McDougall – Career Happiness & Surviving the Corporate World

The Josh Boone Show

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The Reoccurring Themes of Split Testing

I think there's like so much. I mean, one of the reoccurring themes is on the show. Like in marketing, it's obvious. You do a bunch of split testing concept, ABC and D, and then you run them until you have statistically significant data. And then you're like, you make some decisions off of it, and thenyou iterate and you do it again,. That is one of the weird things is that seems to be a very foreign concept to the average person, which is really surprising to me. It just seems that like a lot of people don't it's not cultivated for them.

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