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4min chapter
David Fischer, wie wird man mit Turnschuhen Millionär?
Alles gesagt?
Die Entstehungsgeschichte der Air Jordans
Diskussion über die Hintergründe des Deals zwischen Nike und Michael Jordan, die persönliche Gestaltung der ersten Air Jordan Schuhe und die erfolgreiche Jordan-Brand, die Nike im Basketballbereich vorangetrieben hat.
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