Transforming Fundraising for Childhood Cancer

This chapter examines the evolution of fundraising strategies from 2009 to the 2020s, focusing on the pivotal role of data and personalized engagement across various platforms. It highlights the dramatic improvements in childhood cancer survival rates thanks to innovative funding and advocacy efforts, as well as the need for ongoing investment in research. Additionally, it discusses the transformative impact of leadership changes and corporate responsibility in supporting philanthropic missions within the pediatric cancer sector.