Sam Mckenna on booking meetings without cold calling
Outbound Squad
Introduction
The primacy effect is the tendency for an individual to show enhanced memory for items presented at the beginning of a list. When you're presenting something to a prospect, always put the most compelling option first. It's the one they're most likely to remember. In this podcast, i have conversations with top reps, sales leaders and other experts to teach you how to turn complete strangers into paying customers.
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