Sam Mckenna on booking meetings without cold calling
Outbound Squad
00:00
Introduction
The primacy effect is the tendency for an individual to show enhanced memory for items presented at the beginning of a list. When you're presenting something to a prospect, always put the most compelling option first. It's the one they're most likely to remember. In this podcast, i have conversations with top reps, sales leaders and other experts to teach you how to turn complete strangers into paying customers.
Transcript
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