Navigating the Golden Age of Marketing with Vineet Mehra, CMO of Chime
The Speed of Culture Podcast
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Evolution and Challenges in Modern Marketing
The chapter explores the guest's transition from Johnson & Johnson to a startup like Chime, discussing their move to Silicon Valley and engagement in modern marketing practices. It reflects on the importance of leadership academies, challenges of operating internationally, and the evolving marketing landscape for CPG brands in the fragmented advertising world. The conversation emphasizes the significance of branding for startups, merging performance marketing with brand storytelling, and the need for marketers to adapt to changing data privacy regulations and the diverse media platforms available for customer engagement.
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