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RV 73 - Demand Generation Essentials | B2B Insiders
B2B Revenue Vitals
Demand Gen: The Thing and Not Legend
David Costalim is a co-founder of V2B Insiders with Gabriel. He worked at a mature company that raised a series D and was on the way to an eventual IPO. His first week, he got 516 MQL's in two weeks and we closed zero deals from it. "You can't just go on to LinkedIn and Facebook ads and pump up MQL's"
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