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2min chapter
K#540 "Performance wird Commodity" Mate Rimac, CEO von Bugatti Rimac
Kassenzone | CEO Interviews
Intro
In diesem Kapitel wird das neue Bugatti-Modell vorgestellt, das trotz des Elektroauto-Trends auf einen klassischen Verbrennungsmotor setzt. Es werden Einblicke in den einzigartigen Vertriebsprozess von Bugatti sowie in die Positionierung der Marke als Luxusmarke gegeben und deren zukünftige Ausrichtung diskutiert.
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