Are You Bringing Folks From Your Organization?

Kaleil: One of the big challenges that organizations are struggling with right now is this notion of we want to say or feel the need to say something externally because of the Edelman Trust Barometer. Kaleil: The gap between your employees experience internally and what you say on your Twitter account or Facebook or LinkedIn is the measure of hypocrisy. "If you're not building that into your organization, you are doomed to fail," she says.