I'm old enough to remember when it was hammered into us that marjorine was healthy and butter was bad. That's how i grew up. So these are the same people now that are telling us, hey, that burger, that paddy that you have, that's one ingredient, you know? Here's a better option. It doesn't work that way. No, soon there can have eaten bugs. That's like the next, the next evolution. I would say, because it is very interesting the direction that the andi has gone in over the last four decades.