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Scaling Outbound | Ep 250
The Game w/ Alex Hormozi
How Does Scaling Work?
Jim Lodge: I wanted to scale our acquisition systems. And so we are using phone primarily, and we do 100 cold calls per day. So it's five days a week, we've got one guy who's doing this. From that 500, we'll typically get about 10 interested people. That equates to four sales, right? Four sales. Now, compared to the volume that we get from paid, this is really not a lot. This isn't going to keep the lights on at Jim Lodge,. But the process is understanding how the scales and the metrics behind it.
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