How Do You Leverage Bigger Names for Credibility and Attractiveness?

The two most common reasons business owners sell their company are a health event or being approached by an inquirer. In both cases, you're reacting to something else, as opposed to pro actively position in your company for sale. Prantique mazumbar talked about how he and his co-founders leveraged the brand equity of big names like google so they could be acquisition ready. The more likely scenario that's actually going to triger selling is one where you don't have control over it at all.