Transforming Fitness Communities

With the pandemic forcing people to stay home for nearly 10 months now, many have turned to interactive fitness companies, such as Peloton, to stay active and perhaps fill a social void. Peloton has more than 3 million users, members are averaging 24 workouts per month, and this past September, the company announced its first profitable quarter. This week, it became more valuable than Ford Motor Company. Emma Lovewell, a full-time fitness instructor for Peloton, joins the Big Technology Podcast to discuss her experience working with the company, its explosive rise, and, yes, that Peloton ad.

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