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How to Create Customer Advocates In Your Go-To-Market w/ Jay LeBoeuf (Head of Sales, Descript)
The Science of Scaling
The Power of Community-Led Growth
I love methodologies that put the customer at the center of it. I think Jay is doing some really special stuff with his commentary on champions and his commentary on cumulative growth, but they're very much in the same bucket. If any other company asked me to be a champion, I'd say no, except for these top two or three tools. And there's only a few tools in my life I feel that way about. So credit to Ben Lang and the team at Notion, also for all the insight and wisdom they've given me. They have this insane community where they have users who will not only share their templates with others, they'll teach you how to build them.
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