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104: Productizing Your Professional Services (ft. Eisha Armstrong)

People of Product

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Solving Urgent and Expensive Problems for an Attractive Customer Segment

The speaker discusses the concept of solving urgent and expensive problems for an attractive customer segment. They emphasize the importance of finding a problem that is both urgent and expensive, as it indicates a real customer need. They also highlight the need to avoid solely focusing on building custom software for one company and instead consider productizing solutions for a larger client base.

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