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142 GUEST: Selling in a Crisis, The Go-Giver Way, with Bob Burg

The Art of Sales with Art Sobczak

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The Five Laws of the Go Giver

Bob Greene has written a book called "The Five Laws of the Go Giver" In it, he lays out five rules for giving more in value than you take in payment. He says salespeople often don't understand that difference between price and value. His advice: Make sure they know we are thinking of them and that our highest value is for them to feel value from the relationship.

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