i don't believe in having a north star metric or solvent for attribution. There's no such thing as solving attribution. It's just another data point to help you triangulate what is actually happening in your business and help you understand which channels are working. But i think that any, any, any take that's like, never do thisd i'm guilty of that,. cause i say, never outs or c x.
In episode two of Down To Chat DTC, Cody and Eli talk about all things brand, growth hacks, and acquisition rooted in retention.
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Cody: https://twitter.com/codyplof
Eli: https://twitter.com/eliweisss