"We framed a hypothesis, which is very different from saying, this was really successful. Can you just analyze why? Like the just analyzes, wouldn't you?" "I used to have an exect that i worked with. If i had any graft that just went conelite, that they would flip out," he says of his former colleagues. 'There's only so many hours in te in the day, so you're worried about more just going down a rabbit hole without a clear direction'
We've always said that the genesis of this podcast was the lobby bar of analytics conferences across multiple continents, and this year's Marketing Analytics Summit in Las Vegas was a reminder of our roots on that front. All three co-hosts made the trip to Caesars Palace for the event. Moe presented on bringing a product mindset to analytics (by "presented on," we mean "workshopped content for a future podcast episode"), and the closing keynote was a recording of the show in front of a live (and thoughtful and engaged) audience. Give it a listen, and it will almost be like you were there! For complete show notes, including links to items mentioned in this episode and a transcript of the show, visit the show page.