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Is It Easy to Do This or Just Do It?
I mean, there's pressure on creative that's well documented. And yet, over and over again, we learn that, when applied correctly, the simplest thoughts are the best. I think great creatives, i think great ulver phrase, great creative strategy partnerships, um and business people who are in it with us as well. They can smell when something has some opportunity to it, even if it is not perfect.