Business Model Execution at Scale

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We grew 27 percent in 20 20 we grew 31 % and 21 and we would have been up forty if not for supply chan. What makes us unique is its all premium, full price, full margin products. Most of the other brands have good, better, best an and those are retail driven, merchandising stratums. We're spending a lot of money at runners now. Once you start looking at shoes, if you don't see our ad, you know, i don't know how we missed you. It's actually not easy to make a great shoe. Vaccines are tough. They're complicated. It's not like making shoes.

For the final act of the Arena Show, we’re joined by Brooks CEO Jim Weber to tell the amazing story of how he transformed the company from a 3rd tier, deeply cashflow negative “also-ran” into one of the world’s premiere fitness brands and a crown jewel of the Berkshire Hathaway empire — with compounding revenue and cashflow growth that rivals even the legendary Mrs. See’s Candies!

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Links:

Jim's book, "Running with Purpose"

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