Skating in Circles cover image

019_Pushing the Limits with Lena Meringdal

Skating in Circles

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The Art of Longboard Creation

This chapter delves into the creative journey behind a distinctive longboard company's name and branding, emphasizing the whimsical and playful elements that inspired its conception. It explores the founder's transition from personal enjoyment of board crafting to the challenges of selling custom-designed skateboards, including material innovation and durability testing. Additionally, the discussion highlights the importance of personalized design and understanding equipment for optimizing performance in the skating experience.

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