12min chapter

Second Time Founders cover image

E42 pivoting from PLG to direct sales, are offsites worth it?, benefits + drawbacks of a remote company

Second Time Founders

CHAPTER

Challenges and Misconceptions of Growth Strategies in Startups

The chapter focuses on the difficulties and misconceptions associated with implementing growth strategies in startups. It touches on the challenges of finding what works and what doesn't, and explores the idea of product-led growth leading to enterprise deals. The chapter also discusses the importance of a balanced approach between sales and product orientation in founders.

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