Negotiation and Marketing: Lessons in Leadership

Chris Voss is a former FBI hostage negotiator, CEO of The Black Swan Group, and co-author of the bestselling book ‘Never Split the Difference’. Zuby and Chris sit down to discuss the art of negotiation and how it can lead to a more successful life. Chris shares his early days and how he got into the FBI, the best vs worst negotiating tactics, and how technology impacts empathy and the nuance of communication.

Sponsor: This episode is fueled by Optimal Human. Your comprehensive daily nutrition in one scoop. Get 50% off your first month at https://optimalhuman.com/zuby and use code 'zuby' at checkout

Timestamps:

(00:00) Introduction

(04:05) Chris’ journey to the FBI

(12:23) Negotiating scenarios

(17:39) Best vs worst negotiation responses

(26:19) Conveying tone via tech

(30:55) Truth convergence

(44:14) Empathy today

(51:01) Empathy in the West

(54:25) Interpersonal relationship advice

(01:02:13) Outro

_

Follow Zuby:

https://x.com/ZubyMusic

https://instagram.com/zubymusic

https://facebook.com/zubymusic

Follow Chris Voss:

https://x.com/fbinegotiator

https://instagram.com/thefbinegotiator

https://blackswanltd.com

_

Subscribe to the 'Real Talk With Zuby' podcast on Apple Podcasts, Spotify & more: https://fanlink.tv/zubypodcast

Support Zuby on Locals: https://teamzuby.locals.com

Support Zuby on Patreon: https://patreon.com/zubymusic

Online Store: https://teamzuby.com

Get Zuby's fitness book 'Strong Advice: Zuby's Guide to Fitness For Everybody':

https://zubymusic.gumroad.com/l/zubyfitness

Get Zuby's children's book 'The Candy Calamity': http://candycalamity.com